The Prospecting Done For You Blog

November 7, 2023

November 7, 2023: The Power of Choice: Building a Unique Company

November 07, 202311 min read

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The Power of Choice: Building a Unique Company

In this video transcript, we catch a glimpse into the life of a driven entrepreneur who is building a unique company called America's Holding Company. This company operates on the concept of time and offers a distinct value proposition to its clients. Through this essay, we'll explore the key points made in the video and delve deeper into the philosophy behind this innovative business model.

According to the entrepreneur, time is an invaluable asset when it comes to running a business. He emphasizes that once a day has passed, you can never change what has happened. This insight highlights the importance of making decisive choices in business and understanding the true value of time. Having the ability to control your decisions and actions is crucial for long-term success.

America's Holding Company has adopted a unique system for its customers. Each new client receives ownership of the Monthly Recurring Revenue (MRR) that the company has currently generated. This MRR continues to grow as more clients come on board. This approach not only incentivizes new clients but also rewards early adopters with the potential for long-term benefits.

The entrepreneur emphasizes that everything in life is optional. You can choose where you work, how long you work, what possessions you have, and even whether you have a family or not. This philosophy encourages individuals to take control of their lives and make choices that align with their goals and aspirations.

While the entrepreneur encourages people to pursue education, he also advises them to find a trade that pays well hourly. Having a trade skill provides a fallback option for individuals throughout their lives. They can start businesses and explore new opportunities, but knowing a trade ensures that they can always rely on that skill to make money in a new way. This concept empowers individuals to take risks while having security in their abilities.

The entrepreneur highlights the excitement he feels about the progress his company is making. With three official individual subscribers and one official company subscription, America's Holding Company has a solid foundation to build upon. The entrepreneur's optimism and motivation are evident as he talks about recording the production process and live-streaming it for others to see. This level of transparency and openness fosters trust and engagement among clients and potential members.

While the entrepreneur acknowledges that he may not be the best person to run the company in the long term, he is dedicated to getting it started. His plan is to have a portion of the company's activities become publicly traded, with Class C shares listed on a respected stock exchange. This vision provides a clear path for growth and expansion, while also ensuring that the company remains sustainable and adaptable over time.

One essential distinction made by the entrepreneur is the separation between ownership of an asset and the cash flow generated by that asset. When ownership of shares changes hands, it does not directly impact the day-to-day operations of the company. This understanding reinforces the belief that America's Holding Company's unique model can succeed without being hindered by ownership transfers.

Investing in America's Holding Company means acquiring ownership in the assets that the entrepreneur uses to chase his dream. This includes glasses used for recording, computers, inventory, and software developed specifically for the company. While the success of the company's vision is yet to be seen, investors still gain ownership in these assets, supporting the entrepreneur's journey and participating in the potential rewards.

The video transcript offers a compelling glimpse into the mindset and philosophy of an entrepreneur building a unique company. With a focus on the value of time, the power of choice, and a dedication to transparency, America's Holding Company presents an innovative business model with potential long-term benefits for its clients. By understanding the importance of trade skills and emphasizing the separation between ownership and cash flow, the entrepreneur strives to create a sustainable and adaptable company. As the entrepreneur's vision unfolds, it will be fascinating to see how America's Holding Company continues to grow and reshape the traditional business landscape.


Keywords: unique company, time, business model, choice, trade skills, progress, vision, ownership, cash flow, investing.

Daily Podcast Journal:


Daily Video Journal:


0:00 - Introduction

0:10 - Dropping the kids off at school

0:12 - Staying home with Tristan

0:28 - Leadership meetings and decisions

1:08 - Current MRR of America's Holding Company

2:00 - The concept of true value of time

2:09 - The uniqueness of the system

3:14 - The optional nature of life choices

4:25 - Suggestion for a trade skill

5:03 - Excitement about starting

5:38 - Production and live streaming

7:01 - Christmas ornaments and sales

8:32 - Founder's control over the company

9:09 - Plans for a publicly traded stock

10:05 - Ownership vs cash flow

11:01 - The belief in the system

11:33 - Investing in America's Holding Company

12:36 - Update and plans for recording

12:59 - Conclusion

Daily Journal Transcript:

Good morning. Good morning.

Good morning. It is November 7, 2023. Just dropped the kids off at school.

Tristan. Yesterday I stayed home with Tristan. He was sick.

He's still sick today, but we're letting him stay home alone. He's very excited. It and I am off.

We've got a lot of leadership meetings and decisions going on today, figuring out how we're going to keep growing this company, which is really exciting. It has been a ton of fun being on this journey and figuring this all out while being a part of a team that is the foundation for figuring this all out. So it's been a lot of fun.

We're up to three official individual subscribers and one official company subscription. Total MRR of America's holding company is currently at about $208 a month, which is a great base to build off of. So every new client gets ownership of the MRR we're currently at, plus anything that it grows to based on new clients coming on.

So it is a very unique concept and a unique challenge getting people to understand the concept of the true value of time when it comes to business and where you work. Because at the end of the day, you can never change it. You can never go back and say, oh, I should have said this, I should have done that, because you can't.

It's all set in stone once the day has passed. For example, Kitech has been a part of this since December twelveth of last year. And so every employee of Kitech gets the last year as part of their multiple for next year and the year after and the year after and the year after.

But no one else who heard the idea but didn't get involved does. And that's the whole point of this whole system, is everything. And it's optional.

It's optional where you work, and it's optional how long you work there. It's optional what you drive, what phone, computer you use, what house you live in, whether you have a spouse or significant other, whether you have kids, all of it is optional. It is a choice.

And I'm sure people will say, but Justin, if you're pregnant, it's not a choice. 100% is a choice. Do you know any orphans? No.

Well, they were kids that someone had and then made the choice not to take ownership in. Everything in life is optional. And I think that's what a lot of people miss, that no matter what happens, it's your choice.

How you respond to it, how you react, what you do next, who you do it with, where you go. All of it is up to the individual and no one else. And so that's one of the reasons anyone still getting educated, going through the educational system.

I would highly suggest find a trade that pays great hourly and that can be your fallback throughout your life. You can start businesses, you can try new things, but if you have a trade skill, you can always go back to that skill if you need to make money in a new way, which is a really cool concept. So feeling very excited about starting.

So we got John and Brian that I need to do production on, put their welcome box together, get it shipped out, all of that. So that's something I'm going to work on today, work on issuing them their shares, get them in the stock ledger, take care of all that and I'm going to record it and then I'm going to stream it. And that's the goal is as people start to see how this works, we live stream production of the system.

So we're live streaming. Hey, this person John signed up. This is us doing the paperwork.

This is us packing the box. This is us shipping the box. He gets the box.

Production is done until the next Christmas ornament, right? So like any client who comes on now, once they get their box, production is done until Christmas 2024. And it's their choice if they say, subscribed from now till then or not. And either way is great, it is totally their choice.

You get benefits for being a member that you don't if you aren't. And that's the great thing about life, is it is all about choices. So I'm feeling very optimistic.

Unlike other times when I felt not optimistic, I'm always optimistic. It's optimistic over what time frame. That's what people miss because we bought 250 Christmas ornaments for 2023.

So that's what I started with. That was the minimum amount that I could purchase. Success will look like if I sell ten.

I have decided that is success to me. Great. I've already sold 3, 30 percent of the way there.

But if I can't get to ten, or if I don't sell all 251, I have the asset, I can sell it in the future. Two, next year is coming and regardless of how this Christmas goes, I'm going to do this all again next Christmas and the Christmas after, right? That is the whole point is Christmas comes once a year. And so I've decided Christmas because I am a big Christmas fan.

I love the holiday season and the music and all that jovial, happy go lucky stuff. So that's my choice, right? And anyone's company, it's their choice, how they decide to build it. And that's what I keep trying to explain to people.

Whoever is the founder, the owner of the company, whoever wrote the paperwork for the company, is in control of the company. And that just happens to be me with America's holding company. Am I the best person to do this, to run this idea and build it out? I don't think so, but I'm the best person to get it started.

And that's where we're at right now. We're getting it started eventually. I plan on having a portion of what we're doing be a publicly traded stock.

Ideally, it would be the Class C shares are listed on the Nasdaq or some sort of exchange like that. And so the Class C shares are what people trade and use throughout their life. The Class B shares are what people collect throughout life to create cash flow streams when they decide to sell their shares back.

So that's what we're working through, working on figuring out and explaining and helping people understand. So, for example, ownership of a company is not the same as the cash flow running through the company. When you sell ownership of Apple, it does not really to someone else.

It doesn't really affect Apple's books. It affects their market cap because it goes up and down based on share price and Yada, yada, yada, but it doesn't affect their day to day bookkeeping and all of that. That's just not how the system is set up to operate.

So ownership of an asset is totally separate from the running of that asset. And that's one of the reasons why I believe all of this will work, is because when a Class C share changes hands from two people outside of America's holding company, money changed hands, ownership changed hands, but it didn't affect the company that the ownership was part of. So that's my belief.

And at the end of the day, we're all doing the best we can with what we. So this is what I try to explain to people is when they invest in America's holding company, you're buying these glasses that I record ownership in these glasses that I record my life in, ownership in the computer I use to run my life, ownership in all of the inventory, everything I've built, all the software that I've built for America's holding company, that's what you're getting ownership in. Whether it works the way I've intended and designed it, that's yet to be seen.

But you still have ownership in these assets, and I still use these assets to chase this dream, this idea of how we can work together, which is pretty fun. So that is my update for today. Excited to start recording and sharing what production looks like with everybody.

It'll be fun. And with all that, I am at work, so I will talk to you all soon. Bye.

blog author image

Justin Stephens

Justin Stephens is a husband and a father of 3. He is always looking for ways to create the impact that he is chasing, changing the way employees are compensated in America.

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