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January 30, 2024: The True Value of Time: Creating Content and Setting Goals

January 29, 202415 min read

Newsletter Sent out today:

The Power of Time: Creating Content and Building a Business

Good morning! It's January 30, 2024, and I welcome you to this discussion about the true value of time. I've received questions about why I create content the way I do, and today, I want to delve into that topic.

I choose to create content during my walks or while driving because it gives me the opportunity to think and share my opinions and beliefs without any interruptions. It allows me to process my thoughts before sharing them, especially if they might hurt someone's feelings or damage a relationship. That's why I create content in a stream of consciousness manner while I'm in the moment.

Furthermore, I'm selective about what I share and what I keep private. I believe in processing things before sharing them publicly, as it allows me to consider their impact and potential consequences. I create content as a form of self-expression and personal reflection. Whether people watch what I create is irrelevant, as I primarily create it for myself.

Creating content is a way for me to document my life, thoughts, and experiences. It serves as a time capsule that I can look back on in the future, allowing me to see how I've grown and evolved over time. That's why I refer to my content as "Life with Justin Stephens." It's an invitation for others to get to know me, understand how I think, and observe how I operate.

As I continue to create content, I'm always mindful of the true value of time. Time is our most precious resource, and I want to make the most of it. My content is designed to leverage the true value of time, both for myself and for others. When I'm invited to be a guest on someone else's podcast, I can stream our conversation live while they produce and edit the recording. This allows for the efficient allocation of resources, benefiting both parties involved.

When it comes to producing content, speed is of the essence. I aim to release content as quickly as possible, ensuring that it reaches the intended audience in a timely manner. This is why I have a full-time virtual assistant, Rosie, who helps me streamline the content creation and distribution process. By prioritizing speed, I can ensure that my content remains relevant and engaging.

I am also exploring the potential of live-streaming my day-to-day activities. The idea of allowing people to observe my work, ask questions, and engage with me in real time is an exciting prospect for the future. Setting goals and working towards them is a fundamental aspect of life. It's about progress, not just reaching the destination. One of my goals for this year is to organize a big Christmas party, regardless of its scale or complexity. The goal is to enjoy the process and create memorable experiences, irrespective of external factors like budget or turnout.

In the context of business, the concept of time holds great importance as well. Building a team that works together towards a common vision is about investing in the long term. It's not just about hiring employees for short-term needs, but about creating a cohesive unit that shares a 10, 20, or 30-year strategy. Recognizing and celebrating employees' milestones, such as their first year anniversary or fifth year anniversary, is crucial. It acknowledges the commitment and dedication they have shown by investing their time and energy into your business.

Running a business requires considering how to reward employees and create an environment where they feel valued. Time is indeed their most valuable asset, and they have chosen to invest it in your company. Acknowledging and appreciating this commitment goes a long way in building a loyal and dedicated team.

Ultimately, life is a journey, and time is the vehicle that allows us to navigate it. By understanding the true value of time and making conscious decisions, we can shape our lives and businesses in meaningful ways. Time is a limited resource that can never be relived, so let's make the most of it, keep moving forward, and continue striving towards our goals.

In conclusion, creating content is a way for me to express myself, document my life, and connect with others. It serves as a time capsule, allowing me to reflect on my journey and growth. The true value of time is something I always consider when creating content and running my business. It's about leveraging time efficiently, setting long-term goals, and celebrating milestones. By understanding the power of time, we can make meaningful progress in both our personal and professional lives. So, let's embrace the journey, keep our goals in sight, and make the most of every moment we have.

Daily Podcast Journal:


Daily Video Journal:


0:00 - Introduction

0:40 - Content Creation on Walks

1:23 - Selective Sharing

1:40 - Reasons for Content Creation

2:30 - True Value of Time and Success

2:56 - Behind the Scenes of Journal Entries

3:19 - Utilizing Podcasts for Dual Allocation of Resources

4:12 - Focus on Speed in Content Production

4:56 - AI and Content Production

5:12 - Leveraging Assets in Business

6:11 - Goals and Ideas

6:57 - The Goal of Throwing a Big Christmas Party

7:28 - The Importance of Having Goals

8:02 - Being Part of Your Own Plan

8:47 - Personal Goals Over Revenue Goals

9:49 - The True Value of Money

11:23 - Creating Impact Through Time

14:02 - Business and the True Value of Time

14:49 - Building a Team for the Long Term

16:09 - Rewarding and Celebrating Employee Commitment

Daily Journal Transcript:

Good morning. Good morning.

Good morning. There's our flag, guys. We ready to rock? Looks like Nora did not bring her bike in last night.

Silly goose. It is January 30, 2024. It is a Tuesday morning.

It the moon is still up, and it's a nice morning here in Meridian, Idaho. I've gotten questions about why I create content the way I do. And to be candid, I like to create content out on my walks while I'm driving around because it's my time to think.

And it's an opportunity for me to share my opinions and my beliefs without needing to fight with someone to say what I want to say. I'm very selective in what I'm willing to share in the moment and what I am not willing to share in the moment. I like to process things, especially things that could hurt someone's feelings or blow up a relationship prior to sharing them.

And so that's the reason I create content. Just out walking stream of consciousness, is because it gives me an opportunity to share. And whether or not anyone watches it is irrelevant.

Whoa, silly dog. Whether people watch what I create is irrelevant because I create it for me. And that's what people don't get.

I talk about the true value of time when I'm creating these journal entries. I'm creating them for 75 year old Justin. I am the client of America's holding company.

Everything I'm doing, I'm doing because I believe over the course of 40 years, I can be successful. Not over the course of the next week or the next month. It's over the course of time.

And I know I will be successful because I already am successful. And so that's why I create the content the way I do. I want to invite people to get to know who I am, how I think, how I operate, the way I function.

And right now, you're just getting the behind the scenes of my journal entries. Just wait a couple of months. So, this is all a podcast, and it's designed to leverage the true value of time of other people.

So when someone invites me to be on their podcast, now we can do dual allocation of resources. I throw my glasses on, and I can stream our podcast recording. While they're creating the recording, they can go take that podcast and they can cut it up and do all the fancy things that people do when it comes to producing and a well produced podcast.

And at the exact same time, I can take the content I create and produce it in my way. When I produce content, the number one thing I'm looking for is speed. To release.

That's why I brought Rosie on and why she's my full time virtual assistant, is because I want to be able to create content and get it out on every social platform for people to consume as quickly as possible. The goal is not to record a podcast and four months later let it post. The goal is to record a podcast and the next day it's live and accessible.

That's what creates. I believe news is the speed at which you release something, and it takes longer to produce things, do all the editing and everything needed, but luckily AI is here and helping with that. So you've probably seen some of my reels and shorts that I've started launching just this week.

That's all done by AI. We use the tools that other people have created to accomplish our mission. That is what owning a business is.

It is all about one thing and one thing only, leverage. How can I leverage the assets I have to create the outcome I want for the people I want to create that outcome for? That's what a business is, and that's what we do. And so that's everything I look at when it comes to creating content, is how can I increase the speed to which the content gets produced.

Eventually, I want to get to the place where I am live streaming my day to day activities. So I go into Kitech, I put my headset on and I get to work, and people can watch real time, ask questions, and engage with me while we're doing it. Now, that's further down the road, but eventually that's where I want to go.

And life is about having goals and ideas. What are you trying to accomplish? The point is not to accomplish the goal, it's to work towards the goal. Life is about progress, not about the destination.

So what is the goal? The goal this year? One of my main goals this year is to throw a big Christmas party, a Christmas extravaganza. I don't even know exactly what that will look like yet, but we're doing it, and no matter what it looks like, it will be a success. It could be ten people in my living room.

Great, we still had a Christmas party. We could be eating rice and beans. It doesn't matter.

It does not matter. What matters is that you have a goal and you're chasing after that goal because you only have one life. And if you don't have a goal, how do you know where you're going? How do you know what decisions to make? How do you know if you're on the right path for you or not? The only way to have those answers is if you personally have a goal.

I can't give you a goal. That's not how goals work. It's not how life works.

In Sandler, there's a rule. You're either part of your plan, or you're part of someone else's plan. The more I've thought about that, the more I've realized it misses something completely.

By one word, or you're either part of your plan or part of someone else's. No, you are always part of someone else's plan. You may be part of your own, but that is your choice.

Because at the end of the day, it's your decision. If you have a plan, it's your decision if you have a goal, of what you're trying to accomplish and where you're trying to go. And I want to be very clear.

I think 90 plus percent of goals should not be revenue or business related at all. They should be your personal goals, your personal desires, what you want to accomplish, what you want to leave for your kids, the impact you want to make, I do not think it should be, oh, I want to make a million dollars. Any goal that is tied to a dollar sign, in my opinion, becomes irrelevant because someone will always have a bigger dollar amount and someone will always have a smaller dollar amount.

Money is a means of, not a store of value. It's a brain fart means of exchange. Right? So we've all agreed that these dollars have this value on this day.

And that's what inflation does, is it changes the day compared to yesterday and the day before that and the years before that. Yada, yada, yada. That's why if you look at 1913 is, I believe, when the Fed was established, if you look at inflation from 1913, when the Fed was established, through to today, we've had like 98% inflation.

One dollars back then is worth like two cent today. In my opinion, that is the level of deflation we as a society are about to go through. We have to reset everything.

And it's going to be painful, but that's the only way to level the playing field so the game can keep being played. So we'll see how this all sorts itself out, shakes itself out. But that's the reason I do content this way, is because I want to invite people to the story of my life.

I call it life with Justin Stephens. Good morning. How are you doing today? I'm doing just fine.

Excellent. Come on, penny. Right, have a great day.

You too. Come on. That's why I call it life with Justin Stephens is because this show is about one thing and one thing only.

Justin Stephens, life, right. That is the content that I will create. Anything I'm doing, that's what I'm creating.

Because I only have one set of 24 hours. And what I do in that time is incredibly important. What you focus in that time is incredibly important.

And the moves you make today are going to impact your life in a week, a month, a year, ten years, and 50 years. The choice you make today will have an impact on 50 years from now. Think about that.

So if you knew you could make moves today that are going to be painful, that are going to be hard, but will get you where you want to go, is it worth making those moves today or not? And that's why I love having a 40 year timeline on my vision of what I'm creating is because I'm not in a rush. I can enjoy chasing my dreams while building my family, while I'm building kaitech automation up while living my life. I can enjoy all of that in the moment because I'm focused on the impact we're creating through time.

That does not mean every moment is going to be good. Most moments suck. That is life.

But that's why I look at the world the way I do is because we are all time travelers. We're traveling through time together at the same speed. No one can speed it up.

No one can slow it down. Today is January 30, 2024, and it will never be relived. If you see this content today, cool.

If you see it in a week, also cool. But you can't go back and change anything you did today. And that's the point.

That's the power behind the true value of time. So then, with that in mind, I start looking at, okay, if you run a business, how can you use this concept, this idea in your business? Well, the goal of your business is not to get an employee for this week or this hour or this month. It's to get an employee that you can empower to build with you, to take care of problems you don't have time to handle and grow the business with you.

So the goal is not to get them for a week or a month. The goal is to build a team of people working together who are building on a 1020 30 year time frame. They know, hey, part of my strategy is working for this company.

I don't want to go to work. Most people don't. We go to work to pay our bills, to live our life.

And that's okay. This is literally the society we live in. You need to be able to pay your bills.

You need to be able to feed your family. You need to work, you need to make money. And that's okay.

It's not a bad thing to admit, hey, we all have to live. So if you run a business, be looking at how can I reward someone for getting on board? But also, how can I celebrate their first year anniversary, second year anniversary, third year anniversary, fourth year anniversary, fifth year anniversary? Because to get to a five year anniversary, someone has to invest five years of their life with you. That is a huge commitment.

Time is their most valuable asset, and they're choosing to invest it with you over the millions. And literally, there are millions of other options. Whether they have researched them, found them, decided on what option to go with or not is a different story.

But there are plenty of.

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Justin Stephens

Justin Stephens is a husband and a father of 3. He is always looking for ways to create the impact that he is chasing, changing the way employees are compensated in America.

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